About

Hiring, run with the discipline of every other major spend.

Why we exist

Talent Ascent exists because hiring is the largest spend category most scaleups never procure or quantify fully. We built the firm that approaches hiring as any other seven-figure line: measured before money moves, designed before headcount scales, and led by senior expertise when it counts.

Most startups spend six or seven figures on hiring without a clear view on unit of hire economics. The costs are real and mostly invisible:

  1. a vacancy forgoes commercial value every week it stays open
  2. a new hire runs below full output for months
  3. a mis-hire lands in the P&L long after the decision that caused it

None of this appears on a budget line, so none of it gets managed.

We close that gap. Hiring gets priced, audited and designed as a procurement category: clear ROI and total cost consideration, and acquisition metrics and processes that help you track the impact hiring has on your P&L.

The stage we serve

We work with scaling technology companies across the US, UK and Europe, Seed to Series B, SaaS and AI-native, at the stage before a mature in-house talent function exists. Some services extend to Series C. At that stage the numbers are unforgiving: each hire is a large fraction of the organisation, each raise has to fund a longer hiring arc, and the founder is still the de facto head of hiring.

The people we work with directly: founders and CEOs, Chiefs of Staff, COOs, and department leaders tasked with building new teams.

How we work

  • Evidence before change.

    Every engagement starts with investigating the data, and gathering your requirements and business growth objectives.

  • Made to measure.

    We work closely with your leadership team to calibrate parameters and understand your pain points, in order to deliver a design tailored to your goals.

  • Systems over placements.

    Diagnose reads the system. Design builds it. Direct runs it. Three doors, one method.

When we are the wrong choice

A single urgent senior search with no system ambition is agency work.

A need for execution without building the hiring capability.

Sustained volume hiring above four requisitions a month.

Who is behind Talent Ascent

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Talent Ascent is founded and led by Kristina, who brings a decade of expertise designing roles, building teams, and creating and optimising hiring processes inside high-growth technology companies.

Kristina led talent acquisition in-house as marketing hiring lead at Deel, Founding EMEA Recruiter for Amazon Music & Games, and EMEA Recruitment Lead at Disney+. Further experience spans global executive recruitment at BAT and management consultancy specialising in talent strategy across the FMCG sector — employer brand research, market intelligence and succession planning — for clients including Mars, Unilever and Royal Canin.

Across the US and Canada, EMEA, LatAm and APAC, that work has meant scaling and designing hiring systems with leaders at global companies, from role architecture and assessment design to executive hiring and organisational architecture competitive intelligence.

Kristina holds graduate expertise in Organisational Psychology. IAPP Artificial Intelligence Governance Professional (AIGP) certification in progress, exam August 2026. Talent Ascent Ltd is registered in England and Wales and with the Information Commissioner's Office. We work remotely by design, across US and UK time zones.

The Vision: Why I built Talent Ascent

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Hiring is a procurement category.
I built the firm that treats it like one.

After ten years of strategic global talent work inside high-growth technology companies, one thought never left my mind: we are not managing talent acquisition the way we should - as a procurement category. So I built a consultancy which adopts the approach I believe in, measuring each hire as a unit, with a clearer view of quantifiable cost & benefit to the P&L.

The back-story

Early in my career I stumbled on a web app called “The Salary Calculator”. Any employee in the UK could type in a gross salary and see, in seconds and for free, exactly what net pay would land in their account after tax, pension and benefits deductions.

Over the years, I often thought to myself: why does this not exist for founders?

The person receiving the salary could see their real number instantly. Yet the business paying the salary - the founder signing off the hire - had no such tool at their disposal. No free tool showed what that hire would actually cost across a year: the employer taxes and pension on top of the salary, the tooling per seat, the interview hours pulled from the most expensive salaried people in the company, and the revenue opportunity cost for every week the role sat empty.

So I decided to build a set of free tools, like “The Salary Calculator” tool which was so helpful to me in my employment years - but for founders. I built a set of free tools which show founders the visible costs of a new hire - and the invisible ones too.

Why did I choose to create these resources and the Talent Ascent consultancy

My work, for years, has focused on global strategic talent acquisition inside high-growth technology companies - supporting brilliant, ambitious, ingenious leaders, with the vision and drive to build and deliver exceptional plans. Yet staffing the teams was often a critical blocker - struggling to find the right people, hiring too slowly, or hiring people who failed within months.

I always saw hiring as a critical issue of strategic enablement - not a matter of filling empty seats.

I found the most critical difference I made in my work with business leaders throughout the years came from asking the most important questions before any recruitment ever commenced:

  • What are we planning to achieve?
  • What are our commercial timelines?
  • What is the most significant blocker right now?

And once I knew these answers, I could plan strategically and investigate the market and the current team structure.

Often, this produced results different to what the leaders I worked with might have expected:

  • I delivered competitive talent architecture reports that revealed that the experience we sought did not exist in a like-for-like format - because other companies with this capability structured teams differently.
  • I recommended team restructuring or role rescoping and relevelling which allowed us to move forward, instead of trying to double down on structures which did not work.
  • I reviewed attrition records and identified that the target profiles we had pursued over the prior year did not work for the business - and proposed alternatives, which proceeded to deliver much greater work once employed.
  • I audited hiring process inefficiencies, redesigned assessment and interview frameworks to improve conversion rates in interviews to free up staff bandwidth to focus on their core work.

In my career, I have hired across tech and non-tech, and designed and built new teams from scratch - from experienced professionals to executive leadership hires in highly sensitive and confidential contexts, with comp packages up to $1m per year. Invariably, knowing what we want to build has been the single most important question that has ensured the rest of the process falls in line. To get us where we need to go, I have audited and identified blockers, and rebuilt hiring processes and systems in the ways which accelerate our momentum to getting where our vision and ambition are.

I have always been comfortable with challenging the status quo because I care more about working in a way that unblocks and accelerates the business. This very approach is what has made my career a thorough intellectual pleasure. I have found working with busy leaders facing extremely challenging targets and objectives, where errors are costly, and where making good decisions is essential - to be the most interesting and exciting area of work for me.

And so, after a decade of working with some fantastic companies, I decided it is time to build the consultancy that allows me to continue engaging with businesses specifically in that stage of rapid, thrilling building, where, with the right mindset, creative chaos can become the fertile ground for impact, progress, and legacy.

The thesis for Talent Ascent

Hiring is usually the largest controllable spend category in a venture-backed company, and the only one run without procurement discipline. IT procurement knows its cost per licence. Services procurement evaluates suppliers and holds them to terms. Recruitment borrows the vocabulary - talent sourcing - and yet it is run with the philosophy of a people-support function, and without the discipline the word “sourcing” implies: no clear cost per unit of hire, no total cost of ownership on the tooling, and suppliers (such as recruitment agencies) being paid a percentage of the cost of the hire they recommend - which is an incentive structure a serious procurement function would question if buying any other category from a vendor.

A soft, ambiguous practice, sitting on one of the most critical cost vectors for a scaling business. That is the gap Talent Ascent was built to address.

Why scaleups

Scaleups are alive and thrilling: a founding team with a vision, a fresh round, a plan bigger than the company - the velocity, the ambiguity, the pioneering rush of building something that can change an industry.

It is also where hiring discipline pays the most and, yet, is applied least often. A company at fifty heads doubling in a year makes more consequential hiring decisions in twelve months than a mature company with 5,000 or 10,000 employees makes in five. Scaleups make these decisions with less process, less data and less room for error. Getting the cost basis, the structure and the assessment right before the wave arrives is worth more at Series A or B than it will ever be worth again.

The calculators

The first things this firm shipped were the answer to that first question:

These tools are free by design. If you are early enough in your scaling journey that spending constrained cash on advisory or a workforce-planning licence would be too expensive - you should still be able to know what a hire costs. Use them without a sales call attached, as often as you need. They exist for exactly that stage, and they will stay free.

What the firm is

Everything past the calculators is the Talent Ascent thesis, productised: defined artefacts, a known cost per hire, and an honest disqualification on every page, because a procurement-grade supplier tells you when the purchase is wrong. Diagnose audits your hiring system, Design builds or re-builds it, and Direct guides you as a strategist, until your team takes over.

If you are a founder, you are approving the largest recurring commitments your company makes. There should be a number under each one, including hiring.

And there can be.

If you are the COO or chief of staff who inherited hiring, our reports are bookable by card, inside your budget authority, and deliverables are board-legible.

If you run a portfolio, five companies reporting hiring five different ways is a methodology problem. We can help the businesses you support with a methodology focused on cost-visibility and optimisation.

Talk to us →

Tell us your growth plan.
We will design the hiring system.